Strangelygraphic » Billboards http://strangelygraphic.co.uk The portfolio of graphic designer Matt Daniels Mon, 31 May 2010 13:59:49 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The perfect billboard? http://strangelygraphic.co.uk/2010/02/11/the-perfect-billboard/ http://strangelygraphic.co.uk/2010/02/11/the-perfect-billboard/#comments Thu, 11 Feb 2010 23:27:48 +0000 Matt Daniels http://strangelygraphic.co.uk/?p=1365 Saw this the other day, loved the film adaptation of the book and this billboard totally works but is it really ‘the perfect billboard’? I wonder how effective it actually was at an audience unfamiliar with American Psycho.

“The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.”

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O’Sullivan Art Director: Anthony Hatton Copywriter: Robbie Brammall Published: February 2008

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