Posts Tagged ‘American Psycho’

Saw this the other day, loved the film adaptation of the book and this billboard totally works but is it really ‘the perfect billboard’? I wonder how effective it actually was at an audience unfamiliar with American Psycho.

“The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.”

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O’Sullivan Art Director: Anthony Hatton Copywriter: Robbie Brammall Published: February 2008