CLIENT /// Radiowave /// PROJECT /// Re-brand UCF’s student radio station.

BRIEF /// Create an exciting, vibrant brand identity for University College Falmouth’s student radio station, Radiowave.

SOLUTION /// My solution was to create a logo which moved away from previous more obvious interpretations of waves, and made reference to the digital nature of the station, while creating a stand-alone logo that sat comfortably alongside UCF’s institutional logo.

The advertising campaign was developed on a very low budget to maximise student awareness of the station through the use of multi-coloured pieces of paper hidden within books in the student library and around campus.