CLIENT /// D&AD + Crisis /// PROJECT /// D&AD Student awards 09 – Crisis direct mail campaign.

BRIEF /// Create an innovative piece of direct mail for the homeless charity Crisis.

SOLUTION /// The direct mail is disguised as free bin bags, allowing them to pass unnoticed into the home. Once opened revealing hidden homelessness by utilising the link between black bin bags and eviction. Promoting awareness of Crisis and their involvement with hidden homelessness from welcome mat back to street.